The United States is experiencing a huge deficit in properly trained scientists and engineers. This deficit is hurting America’s competitiveness: a recent report from Harvard Business School cites the lack of science, technology, engineering and mathematics (STEM) talent as a major reason that business leaders consider moving jobs outside of America. At the same time there is a significant gender gap in STEM fields indicating a large untapped reservoir of potential STEM talent. The gender gap in STEM has many causes - here we address the ways in which media contributes to or could be used to combat the "leaky pipeline" for women going into STEM careers.